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Have you walked down Wooster Street recently? The storefront at our DwellStudio Flagship was recently outfitted with sparkly new signage. Luckily we were on-hand to document the intricate process of gold-leaf application. received a sparkly update by way of a customized was just outfitted with sparkly new signage, and luckily we were there to document the intricate process of gold-leaf application. We had a great time watching our go-to golden guy applying the customized DwellStudio logo on our store front windows.
First he applied our signature decals.
Our in-the-know CFO Josh (and Christiane's husband) tracked down Jerry Pagane who is a really cool and interesting artist. He's well-known in the Soho retail-scape as the go-to gold-leaf artisan. He has gilded the storefronts of everyone from Balthazar to Steven Allen. Jerry still utilizes the traditional brush method of applying gold leaf to glass--which as we witnessed last week is quite an intricate and lengthy process.
As we were all running around the store on a rainy morning trying to beat the clock to opening day, Jerry was quietly and methodically adorning our windows like a true craftsman. It was fasinating to watch him