The renegade spirit of New York street art aligns seamlessly with our founder Christiane's entrepreneurial spirit and her no-fear approach to taking risks and pushing the boundaries of success. So it's really fitting that to generate some street level buzz about our opening day we mounted our very own work of graffiti art. Once whispers of a possible street art collaboration started to travel around the Studio, one of our in-the-know staffers quickly connected us to CS Krew and within a week plans were set to adorn the empty, gated-lot just around the corner from our flagship.

We've always called Soho home—the company has really come of age in this neighborhood (our first offices were just down the street on Canal). And over the years we have loved playing witness to the innovative—and to put it simply—rad street art installations in our own backyard.

Thank you to Carlo Van de Roer for his video skills and to Duotone Audio Group for composing an original score and to CS Krew for collaborating with us. We LOVE our installation!