We're HUGE fans of Lonny Magazine (aren't you?). So imagine our excitement when they called us up asking a tour of our newly opened flagship store in New York City? (We were thrilled, of course!) We adore the article—it's beautifully written—and the images capture our 77 Wooster boutique in a stunning light. Here are a few screen grabs from the gorgeous August issue, but head to Lonny's site to read the full feature.

Thank you Lonny Magazine!

Where are you from originally?

I grew up in Sacramento, and I moved to New York from San Francisco.

What brought you to New York?

The California lifestyle is amazing, but when you’re from there it can get a little boring. I wanted something that would pick up the pace, and New York offered that.

Where do you live now?

Clinton Hill, Brooklyn

What’s your role at 77 Wooster?

I’m the General Manager here at 77 Wooster—think of me as your Girl Friday! I’m the person you meet when you first walk through the door. I’m the person telling you how amazing the product and aesthetic is. I'm the person telling you how to get a stain out of fabric. I’m also the person who will schedule your delivery for the same day!

Favorite part of the store.

The workstation. It’s expansive. It’s a conversation piece. It’s never too crowded, even when the store feels crowded. It’s the perfect pause in the store.

Favorite part of your home?

My living room. I’m a giant fan of PBS. I love to escape into my sofa-time, and catch up on some Masterpiece Theatre. I love old Quincy, Miss Marple and old Sherlock Holmes.

What are your go-to spots in Soho.

I tend to gravitate toward the steadfast, old-school Manhattan staples. It’s Café Habana over on Elizabeth and Prince—that Mexican corn is the best deal in town.

It’s Balthazar—a glass of champagne there and French Onion Soup and you’re in a whole other dimension. I love to take the New Yorker magazine there and read at the bar. And Lucky Strike still has the best happy hour!

Favorite DwellStudio find?

Our Gazelle table in the gold finish—I love the gilded hue.

What's your everyday style?

I’m very vintage-eclectic with a touch of modern. My outfits have been so inspired by all the vintage pieces in the store; they add so much personality to the overall aesthetic. (Follow our 77 Wooster board on Pinterest for more behind the scenes snaps).

(A one-of-a-kind turtle magnifing glass at 77 Wooster.)

Reading anything good right now?

I hate to say it, but Instagram has taken over my reading time! Every moment I would usually read a book; I find that I’m picking up Instagram and reading through the posts, and adding to them! We even installed Instagram screen savers on the in-store computers that pull from DwellStudio's feed.

Any other iphone app obsessions?

Google Translate and Emoji Texting—they just bring smiles to people’s faces!

Make sure you say hi to Mishel when you stop the DwellStudio Flagship. And tag us #77Wooster in your Instagrams, so we can see your favorite finds!

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Behind the Scenes of our Street Art for 77 Wooster

We were so excited that Christy Turlington Burns and Tiffani Amber Thiessen stopped by to congratulate Christiane. (Did you see all their live tweeting?).

Our in-house DJ kept the party going with his mod-inspired turntables. (We even spotted a few people dancing!).

And it was great to see Joanna (she writes one of our favorite blogs A Cup of Jo) and Ariane, the HATCH Collection designer.

Towards the end of the night everyone started to get comfortable and cozy up on our sofas and one little guy even tried to setup the first 77 Wooster sleep over!

Thanks to all our lovely friends and family for joining us for a toast!

The renegade spirit of New York street art aligns seamlessly with our founder Christiane's entrepreneurial spirit and her no-fear approach to taking risks and pushing the boundaries of success. So it's really fitting that to generate some street level buzz about our opening day we mounted our very own work of graffiti art. Once whispers of a possible street art collaboration started to travel around the Studio, one of our in-the-know staffers quickly connected us to CS Krew and within a week plans were set to adorn the empty, gated-lot just around the corner from our flagship.

We've always called Soho home—the company has really come of age in this neighborhood (our first offices were just down the street on Canal). And over the years we have loved playing witness to the innovative—and to put it simply—rad street art installations in our own backyard.

Thank you to Carlo Van de Roer for his video skills and to Duotone Audio Group for composing an original score and to CS Krew for collaborating with us. We LOVE our installation!

We LOVE these pomelo-scented candles (designed exclusively for the DwellStudio Flagship store). It's the perfect summer scent—so crisp! The pomelo is a beautiful green citrus fruit found in Southern Asia. Christiane actually hand-picked the scent because it reminds her of her trip to Bangkok earlier this year.

Just before the store launch, we managed to snag a few moments with our awesome architects to chat about the design process behind the DwellStudio Flagship store…

Meet Gray Davis (R) and Will Meyer (L) of Meyer Davis Studio.

Tell us about your relationship with DwellStudio and Christiane.

GRAY DAVIS: We originally met Christiane and Josh when we helped them with their loft in soho. They just have a great energy about them. We had a lot of fun working with them on that project, and when they needed to expand we ended up helping them on the design of their new DwellStudio offices here on 6th Avenue as well. It's a really natural team effort with them. Their aesthetic and our aesthetic mesh well together.

WILL MEYER: We've developed a long term relationship with them. We're always recommending DwellStudio textiles and products to our clients, and they have used us to design their apartment and their beach house, so this has been the natural next step. We do a lot of specialty retail design.

(View of the DwellStudio flagship from Wooster Street.)

What was the overall concept for the space?

WM: We do Oscar de la Renta's stores and the John Varvatos stores—which have very different atmospheres, but they are very specialty environments. For Oscar's stores, his sales environment represents his personality and for John Varvatos who is this rock-n-roll personality—we wanted that to come across in the retail environment. With DwellStudio it was really important to have their personality and sensibilities speak through the design.

(Overview of retail space.)

GD: I think one of the things that's important to create in a store's retail environment is to have it feel like a real residential environment. When you go into a lot of stores and see product lined up you don't really get a sense of how the things will feel in your home. That is one of the things we worked hard on—to design the space with nice lighting and good finishes so that the space has an authentic residential quality. That's one of the things that will really set the DwellStudio store apart—that the store feels more like a home with the beautiful Farrow and Ball finishes on the door and the lacquer and brass detailing and the mixing of all the different metals and these vitrines that we've had custom made that are based on vitrines that Christiane had found in Paris and then we had them custom made.

(One of the custom-made vitrines.)

WM: Everything in the store is custom made—it's all functional. There's a real beauty to the design. The details of the space were really thought out. If you look at the DwellStudio collection, it's referential to many different periods. One of our goals was to really let that come across in the store.

GD: It's very tailored, very timeless.

Any interesting anecdotes from the design process?

WM: It was really pretty smooth—we really like working together—it's just fun. We have a lot of the same design values, and there's a real harmony there.

(Inspiration board for the store layout.)

GD: Typically when you're working with someone on the design of their house or store or restaurant, a lot of the effort is getting them on board with your concept, but with Josh and Christiane and Jen you're already on board and you can really focus on fine tuning all the details.

WM: When you're in tune with each other, you leap frog that whole initial concept, and you immediately go into the meaningful and tactile details that will make store timeless.

(Custom-made counter and hand-sewn upholstered wall.)

GD: Working with them and with them being so design-savvy, you can really push the envelope and take more risks than you would normally. You really want to create this store that's unlike another store, and I think thats what was really fun with this project—the amount of risks that we were enabled to take. We did all these really dark finishes to get it to look very luxe. They would throw out an idea, and we would pick up and run with it, or we would throw out something, and they would tweak it to their aesthetic. It was a really fun process. It's just a really nice relationship.

We're very excited about out new Soho address (77 Wooster!). How does the location of a space inspire and influence the design?

GD: It's in this beautiful, old iron facade loft-like building. It's kind of that classic Soho building and some of the elements had been really stripped down. We added a brick wall to bring back that sort of loft-like feel with the original tin ceilings—we repaired them and added new lighting but we wanted to be respectful of the type of lighting that you might have seen in that space originally—with industrial looking lights. We brought in more modern layers by having the lights lacquered with this high-gloss finish, so there's this juxtaposition of the industrial feel with these really nice finishes.

(Products displayed in the window.)

WM: The design of the store is very respectful to DwellStudio's aesthetic and marries well with the design of all their furnishings.

(Dark shelving with gold accents.)

Tell us about how you find inspiration.

WM: On our travels—we have projects all over the world, and we so we travel all the time. We get to see and have exposure to a lot of different environments.

GD: In Hong Kong you might see something, or if you're in some great little shop in Belgium you might see some beautiful finish or a quirky piece, and your mind just starts spinning. You can really jump off from there.

Thank you Meyer Davis Studio for taking the time to chat with us... We love our Soho shop on 77 Wooster!

(P.S. Follow us on Foursquare to reveal exclusive DwellStudio tips about our favorite Soho stores!)