If you've stopped by our flagship on 77 Wooster, chances are you've met our vibrant store manager, Mishel. We can't get enough of her sunny California attitude mixed with her Brooklyn cool. Between charming customers and keeping our coveted one-of-a-kind vintage pieces in-stock, we managed to snag a few minutes with our shop-girl at the helm of 77 Wooster. We chatted about everything from instagram obsessions to old-school Manhattan haunts. Meet Mishel...
Where are you from originally?
I grew up in Sacramento, and I moved to New York from San Francisco.
What brought you to New York?
The California lifestyle is amazing, but when you’re from there it can get a little boring. I wanted something that would pick up the pace, and New York offered that.
Where do you live now?
Clinton Hill, Brooklyn
What’s your role at 77 Wooster?
I’m the General Manager here at 77 Wooster—think of me as your Girl Friday! I’m the person you meet when you first walk through the door. I’m the person telling you how amazing the product and aesthetic is. I'm the person telling you how to get a stain out of fabric. I’m also the person who will schedule your delivery for the same day!
Favorite part of the store.
The workstation. It’s expansive. It’s a conversation piece. It’s never too crowded, even when the store feels crowded. It’s the perfect pause in the store.
Favorite part of your home?
My living room. I’m a giant fan of PBS. I love to escape into my sofa-time, and catch up on some Masterpiece Theatre. I love old Quincy, Miss Marple and old Sherlock Holmes.
What are your go-to spots in Soho.
I tend to gravitate toward the steadfast, old-school Manhattan staples. It’s Café Habana over on Elizabeth and Prince—that Mexican corn is the best deal in town.
It’s Balthazar—a glass of champagne there and French Onion Soup and you’re in a whole other dimension. I love to take the New Yorker magazine there and read at the bar. And Lucky Strike still has the best happy hour!
Favorite DwellStudio find?
Our Gazelle table in the gold finish—I love the gilded hue.
What's your everyday style?
I’m very vintage-eclectic with a touch of modern. My outfits have been so inspired by all the vintage pieces in the store; they add so much personality to the overall aesthetic. (Follow our 77 Wooster board on Pinterest for more behind the scenes snaps).
(A one-of-a-kind turtle magnifing glass at 77 Wooster.)
Reading anything good right now?
I hate to say it, but Instagram has taken over my reading time! Every moment I would usually read a book; I find that I’m picking up Instagram and reading through the posts, and adding to them! We even installed Instagram screen savers on the in-store computers that pull from DwellStudio's feed.
Any other iphone app obsessions?
Google Translate and Emoji Texting—they just bring smiles to people’s faces!
Make sure you say hi to Mishel when you stop the DwellStudio Flagship. And tag us #77Wooster in your Instagrams, so we can see your favorite finds!
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